A Guide to Wix SEO (2025)

Are you curious about Wix and if it’s the right platform for your website? With over 200 million users and thousands of positive reviews, it must be pretty good, right?

Wix has undoubtedly made its mark as one of the leading website builders, renowned for its beginner-friendly interface and professional-looking templates. It also gets good reviews for its flexibility and support.

On the downside, Wix has faced criticism for its SEO capabilities compared to competitors for limitations with custom URL structuring and slower page load speeds, which can affect your store’s online visibility.

That said, Wix has improved its built-in SEO tools significantly in recent years, so users can still achieve strong SEO results by applying a few best practices and leveraging its recently updated AI-enhanced SEO Setup Checklist.

This article details 13 SEO best practices to improve your Wix SEO and rank in the SERPs.

Key Takeaways:

• Wix has made major strides in its SEO capabilities, offering better site speed, structured data, and deeper customization than in previous years.

• Wix SEO Setup Checklist, built-in schema markup, and automated technical optimizations help streamline SEO for beginners and experienced marketers alike.

• While Wix provides SEO-friendly features, manually optimizing metadata, URL slugs, and structured content is key to competing with sites on more flexible platforms.

• To maximize organic visibility on Wix, you must regularly publish high-quality content, earn backlinks, and optimize for featured snippets.

Table of Contents:

• Key Takeaways

• 1. Use the SEO Setup Checklist

• 2. Make It Mobile-Friendly

• 3. Boost Your Local SEO

• 4. Create a Sitemap

• 5. Use Wix SEO Tools

• 6. Set Up Google Search Console and Analytics

• 7. Optimize Your Wix SEO for Better Visibility and Engagement

• 8. Keep Posting Content for Wix SEO

• 9. Add Links

• 10. Implement Schema Markup

• 11. Improve Core Web Vitals and Site Speed

• 12. Optimize for Zero-Click Searches & Featured Snippets

• FAQs

• Conclusion

1. Use the SEO Setup Checklist

To start optimizing your site, use the Wix SEO Setup Checklist (formally known as the Wix SEO Wiz). It’s free and allows you to optimize your content.

The Wix SEO setup checklist is a beginner-friendly step-by-step plan detailing areas of improvement and giving advice on enhancing SEO.

In addition, its recent updates give you:

• AI-powered keyword suggestions and technical SEO audits: Find high-ranking keywords and fix site issues to improve search visibility.

• Expanded metadata optimization: Optimize meta titles and descriptions for better click-through rates.

• Mobile-first indexing: Improve SERP rank by prioritizing mobile-friendly design.

• Content performance tracking: Find out what content drives traffic and where improvements are needed.

• Automatic sitemaps ad submissions: Simplify indexing so it’s easy for search engines to crawl and index your website.

• Easy-to-follow tutorials to enhance your Wix SEO without technical expertise.

• Tracking capabilities: Measure SEO effectiveness with analytics.

• Access numerous SEO articles to stay informed with the latest tips and strategies.

You can find the SEO Setup Checklist by going to “Marketing Home“ and clicking “Go to SEO” from your site’s dashboard:

Keywords and keyword research are crucial to SEO, but you shouldn’t overlook longtail keywords.

Longtail keywords are more specific, with low search volume and longer phrases. For example, “running shoe” is a head keyword, while “best running shoes for narrow feet” is a longtail keyword.

These keywords matter because Google’s algorithms are getting much smarter. They prioritize matching the results they show with user intent (the words people type or speak as a search query) to provide the most relevant information. So, by using specific, conversational long-tail keywords, your content aligns better with the algorithm, helping to drive more traffic to your Wix store. There are a few more benefits to using them, too:

Long-tail keywords tend to have less competition, making them easier to rank.

They help with Wix SEO optimization as people use more natural language when they use voice commands to find something on Google. Considering over 70 percent of consumers prefer this method over typing, voice search is fast becoming essential in SEO.

There’s no shortage of tools available to find longtail keywords for your Wix SEO strategy, including Ubersuggest, Google’s Autocomplete, and wordtracker.com.

2. Make It Mobile-Friendly

A mobile-friendly (responsive) website is accessible from any device, making it simple to use regardless of how a visitor accesses a page. Mobile-friendly websites are essential these days as Google now takes a mobile-first approach, giving them priority in search.

Here’s a good example from the Wix Blog:

By creating a website with Wix, you’ll automatically get a mobile-friendly site with a resized layout and content. You can even edit your site through the mobile editor, which allows you to add features like:

• Quick Action Bar for mobile buyers to ask questions.

• Back to top button for easier page navigation.

• A customizable welcome screen to engage visitors, where you can add your logo and branding.

• Switch out backgrounds with video, images, or color, and hide your desktop content.

• Mobile-only elements like text and images.

• Mobile responsiveness is vital because Google uses mobile-friendliness as a ranking feature, and more people use smartphones.

Keeping your website mobile-friendly is integral to Wix search engine optimization. Here are some key considerations when you’re designing or updating your site:

• Create a layout that adapts well to any screen size and orientation.

• Use responsive design techniques where possible.

• Optimize images for smaller screens using tools like Photoshop or Photopea.

• Create content suitable for the constraints of smaller screens, such as adjusting the length or format of videos, photos, and text.

• Use dynamic serving so you use the same URL regardless of the device.

• Include the same content on your desktop and mobile sites.

• Use the same headings and alt text on your mobile and desktop sites.

• Add the same metadata for mobile and desktop.

• Use high-quality images and video and ensure they’re Google-supported formats like JPEG, WebP, PNG, and MP4.

Wix also advises on how to make your website more responsive.

3. Boost Your Local SEO

Local SEO is a strategy that helps improve your visibility in search engine results, focusing on location-based keywords to attract nearby customers. It especially benefits small businesses and physical storefronts, such as restaurants or beauty salons.

Fortunately, it’s not difficult to enhance your site’s local SEO.

One way to improve your site’s ranking is to use geographic keywords in the title and content of your pages.

You should also include city names, states, counties, and zip codes on your page each time they are relevant, making it easier for Google to find you. You can go even further with local Wix SEO site optimization by:

• Building local and community backlinks.

• Using long-tail keywords for local voice searches.

• Signing up for Google Lens and Yelp to take advantage of their augmented reality features.

• Optimizing content for local search.

• Wix integrates with Google Business Profile (GBP), so you can manage it from your Wix dashboard. All you need to do is import or set up your profile. You can manage reviews and view analytics, and learn how people find you from there to improve your local SEO further and add a map.

Additionally, you can translate site content and change your SEO settings according to location.

Finally, don’t forget to list your site in local citations and optimize your site for structured data.

4. Create a Sitemap

Maintaining an up-to-date sitemap is an important part of Wix SEO optimization.

Thankfully, Wix does the hard work for you by automatically submitting your sitemap to Google and updating it when you make any changes. To enable this feature, all you need to do is complete the SEO Setup Checklist.

It’s well worth your time, though, because sitemaps are critical for any website. They:

• Provide a clear overview of your website’s structure, making it easier for visitors to navigate and understand.

• Enable search engines like Google to discover, crawl, and index your site more efficiently.

• Help you understand where your visitors are going on your site, and how they interact with it so you can optimize content for them more effectively.

• Make it easier to identify broken links that prevent visitors from finding what they want.

• You can also submit the sitemap yourself and add individual page URLs directly to the likes of Google. Here’s a tutorial on how to do that.

5. Use Wix SEO Tools

Wix search engine optimization is about more than following a plan. Wix packs powerful SEO tools to help you optimize faster, including:

• Analytics to make sure you’re on the right track.

• A professional-looking blog for posting high-quality content and gaining organic traffic.

• A solid infrastructure to aid organic search.

• Customizable slugs, URLs, meta tags, structured data markup, etc.

• A personalized SEO checklist according to business, location, and keyword research.

• Google Search Console integration.

• Multilingual site maps.

• Bulk alt text using AI.

• Assistant panels for an actionable SEO checklist.

• Structured data markups include image markups for bookings, online forums, groups, and programs. Wix now offers carousel structured data for courses, and more types are planned for the future.

• Edit by Page 2.0. providing an interactive table with customizable views, in-line editing, a focus keyword column, and AI content generation for meta descriptions and titles.

• Access to RankX, Semrush, and Zapier integration.

• Bulk editing expansion, including blogs, restaurant menus, and portfolios.

• Accessibility Wizard for finding and fixing accessibility issues.

As mentioned above, Wix automatically updates site maps. It also creates 301 redirects and updates canonical tags and relevant metadata.

More improvements, such as improved website builder tools and advanced editing features, are planned for this year.

These features are designed to provide beginners and advanced users with the tools needed to optimize their websites effectively for search engines.

6. Set Up Google Search Console and Analytics

Setting up Google Search Console is a key part of Wix SEO. This free tool provides valuable insights about your website’s performance, helping you spot and fix issues like indexing errors or poor usability that could affect your rank. It also allows you to track metrics like impressions, click-through rates, and search queries to hone your SEO strategy further and stay competitive in the SERPs.

You can use it to monitor a wide range of things related to Wix SEO, such as:

• The keywords people are using to find your site.

• Any errors or warnings Google has detected.

• The number of times users have clicked on links from your site that lead to pages on other sites.

• Insights into how users interact with your content.

• Data about where people come from and go to when they visit your site.

Here’s how to add your site to Google Search Console:

1. Register/sign in to Google Analytics and click “start measuring.”

2. Fill out the “Create Your GA4 property” form.

3. Add your business category and number of employees from the drop-down list to Google Analytics.

4. Select your business objectives (brand awareness, more leads, etc.)

5. Accept the terms and conditions.

6. Go to the “Start collecting data” page and select an Android app, IoS app, or website to set up analysis and reporting. Click on the “enhanced measurement” option to give Google Analytics access. Then click the “Create Stream” button.

7. Once you’ve clicked “Create Stream,” you’ll get access to the Wix data feed from your GA4 account. That’s where you’ll see your GA4 measurement ID. Copy this.

8. Go to your Wix account and find the “Marketing” header. Look for “Marketing Home,” then click “Connect Google Analytics.”

9. Ctrl V in your GA4 measurement ID and choose “Add Google Analytics ID.”

10. Click save and go to the “Real-time overview to check the data is flowing correctly.

7. Optimize Your Wix SEO for Better Visibility and Engagement

To get the most from your Wix SEO optimization and boost your online visibility and traffic, focus on providing a great user experience and high-quality, regular content optimized for speedy page loads. Here are a few key places to start:

• Optimize for Google’s latest algorithm updates: Google favors Wix websites that provide a great user experience and regular, high-quality, relevant content. It also likes good technical SEO, so optimize your title tags, meta descriptions, and heading structures. Make sure they are clear, concise, and compelling. This way, they’re informative for your visitors and the search engines. Win-win!

• Leverage Wix’s AI-driven content suggestions: Wix’s AI-powered content writing tool will save you time. It scans your website and comes back to you with personalized recommendations like content ideas and improvements for blog titles, text, and images to improve your on-page SEO and boost engagement. It even gives you SEO keyword suggestions!

• Optimize Images and media files for faster load times: Like in real life, you want your customers to have a good time visiting your online store. Providing a seamless user experience is key to them feeling that way, and one of the best ways to do it is by optimizing your images – especially on mobile devices. Make sure they are all properly sized and compressed. If that sounds like a hassle, don’t worry. Wix has an in-built tool to automate this task for you.

Focusing on these core areas will help optimize your Wix store for search engine visibility, user engagement, and growth.

8. Keep Posting Content for Wix SEO

It’s important to post quality content on your blog to generate traffic.

You can use these posts to build backlinks, which will also help you rank higher in the SERPs.

But posting regular quality content on your blog isn’t just about getting traffic or backlinks. It’s also about building your online presence and visibility for readers who find your Wix site via Google Search. You see, each new blog contributes to your site’s overall content, which in turn helps you rank for relevant web searches.

You’ll need to take a strategic approach to optimize your blog content for search engine visibility and user engagement, and Wix offers impressive AI-enhanced tools to help. Just remember to use them to support your writing rather than replace your creativity! After all, Google wants “original, helpful content created for people.”

Google also favors content demonstrating E-E-A-T, which stands for experience, expertise, authority, and trust. So regular, high-quality blog posts enhanced with Wix search engine optimization are the way to improve your rank in the SERPs.

Why? Because people use search engines to get answers. So, when you provide high-quality, relevant content to people who are actively seeking it, you get increased engagement and conversions.

A final tip for you: Content calendars work great to streamline blog production and keep your content fresh and relevant.

9. Add Links

Google values both internal and external links as they give context and meaning, thus improving the quality of search results for readers who find your site via Google Search.

Internal links are links that point to pages on the same website. These are crucial for establishing a clear site structure, making it easier for you to guide visitors through your content while passing link equity (or “link juice”) between your web pages. This helps Google to understand the relationships between your pages and improve your overall domain authority.

External links are links that point to other websites, and they’re equally important. They are a great way to bring value to your site. You can get external links from different sources such as:

• Guest blogging.

• Content syndication.

• Networking events.

• Press releases.

• Email outreach to influencers within your niche industry.

• Wix has built-in tools to help you track your website’s backlinks, identify opportunities for improvement, and monitor your current link-building efforts. This helps you ensure your site is attracting the right kind of backlinks while keeping a spam-free link profile that aligns with Google’s guidelines.

Effective Wix SEO link-building strategies mean you can enhance your store’s visibility in the SERPs, improve the user experience, and boost your overall domain authority.

10. Implement Schema Markup

Schema markup helps Google understand your content better, leading to rich results. Adding local business, product, review schemas, or other types enhances rich snippets in the SERPs.

It looks like this:

Naturally, rich results are more engaging and can entice searchers to click through to your websites. The search results below are enhanced with images and star ratings, and they’re far more appealing than a plain blue link!

And rich snippets do get results.

For instance, Jobrapido added job markup, experienced a 395 percent boost in organic traffic, and reduced its bounce rate by 35 percent.

If you aren’t techy, that doesn’t matter, as Wix’s in-built SEO optimization does some of the work for you. Wix includes preset, customizable markups for:

• Wix Stores product pages.

• Bookings, blog and forum posts, and events pages.

• Local business markup (once you include your business/name and location on your Wix site.)

• Sitelinks

• If you want to DIY it, Wix only accepts JSON-LD markups, and the structured data needs to be 7,000 characters or less.

Once you’ve created the data with a markup tool, follow Wix’s guidelines for adding it to your pages.

11. Improve Core Web Vitals and Site Speed

Improving Core Web Vitals is an essential part of Wix search engine optimization.

Historically, Wix has struggled with page speed, but its team has put a lot of work into updating software and enhancing infrastructure to boost speed times. Begin by viewing your site speed dashboard, and if you’ve got work to do, follow these tips:

• Optimizing images by using the latest image formats like WebP or AVIF. You can also compress images with tools like TinyPNG or ImageOptim.

• Limiting animations and using SVG and GIF formats for quicker loading.

• Enabling cache for faster loading

• Use a content distribution network to load content quicker.

• Optimize your site for mobile users.

Take some time to look at your Core Web Vitals, too. These are key metrics that measure:

• How fast a page loads.

• How smoothly users can interact with it.

• How stable the layout is.

• Having good Core Web Vitals helps improve search rankings and ensures a better user experience.

You can view your CVW report in the search console.

12. Optimize for Zero-Click Searches & Featured Snippets

Have you ever searched for something on Google and found all the information you need right there without leaving the results page? That’s a zero-click search. And the results with images or star ratings rather than just plain blue links? Those are rich snippets.

Search is changing, so preparing for these changes is critical to keeping your store visible in searches. Zero-click searches and rich snippets affect how people will find and interact with your business online. Optimizing for them with Wix SEO helps you stay ahead of the curve. Here’s how:

Optimizing for zero-click searches: A growing number of people find the information they need without ever clicking through to a website, so you need to be front and center. To do that, make sure your website provides authoritative, well-structured answers to common questions within your niche.

Targeting featured snippets: Remember those long-tailed keywords we talked about at the start of this post? Here’s a good use-case example for them. You’ll need to identify high-intent, question-based keywords relevant to your niche and use them to add structure to your content. For example, using clear and concise answers for an FAQ section

You should also use schema markup to increase the chances of appearing in the “People Also Ask” section of the results page.

FAQs

Is Wix good for SEO?

Wix SEO hasn’t always had a great reputation, but it’s come on in leaps and bounds and now offers a good selection of (free) tools to help your SEO efforts.

Additionally, Wix websites have customization features, allowing you to increase your Wix SEO that way.

Do Wix sites rank on Google?

Yes. According to Ahrefs, its data “shows that Wix sites don’t have a hard time ranking on Google.”

Ahrefs research also shows that Wix does well for organic traffic.

Is SEO free on Wix?

Wix offers free and paid plans, but the paid plans offer more features. If you need to get your website ranked higher in search engines, this is something worth considering if it’s within your budget.

Additionally, Wix offers some SEO tips and techniques for users to build their site and a customized SEO plan for free.

What is Wix Whiz?

Wix Whiz is an AI-powered assistant within the Wix website builder platform that provides users with real-time, personalized recommendations to optimize their website’s performance and search engine visibility. Its suite of tools includes SEO recommendations, content optimizations, site speed improvement, and competitor analysis.

Conclusion

Wix provides everything you need to build, host, and optimize your store from a single user-friendly platform. By following the Wix SEO guidelines I’ve covered here, you can improve your website rank in the search engines.

Remember, Wix SEO doesn’t have to be complex. You can achieve results with a few simple steps.

• Step 1: Keyword research.

Using the right keywords is essential for Wix SEO because it helps you create content that aligns with your audience’s wants.

• Step 2: Website content optimization.

If you want to improve your visibility in the SERPs, you must ensure your content is informative, engaging, and aligned with current content marketing trends.

• Step 3: Writing unique meta-descriptions.

Well-structured and optimized meta-descriptions help to attract more clicks and drive more traffic to your Wix website.

• Step 4: Designing for mobile.

Considering that almost 70 percent of sales are made using a smartphone, you need to make sure your Wix store is optimized for mobile use. In fact, Google prioritizes mobile-friendly sites in its search rankings, mobile-first design also means your visitors have a better experience when they shop with you.

By implementing my suggestions and tips, you’ll soon be on your way to driving more traffic and growing your Wix store’s success.